It does sound promising

It is good that once your service will be fully live you will still offer a 24 hour free access period, but why the £10 charge thereafter?

Wouldn't you be better off qualifying resellers using other methods, for example by asking them to provide an introduction to their business, what their expectations are, where they are planning to resell your stock, a guarantee not to sell below a given % of your wholesale prices, and so on?